Curated vacations. Staged candids. A relationship status that’s more fiction than fact. Welcome to the platform where nothing is quite as real as it looks — including, ironically, this shirt’s title.

This tee, however, is 100% real. No filters, no ring lights, no fourteen retakes to get the “candid” laugh just right. Just soft, comfortable cotton that actually delivers on what it promises — a refreshing concept, we know.

Wear it while doom-scrolling. Wear it while pretending you’re “not addicted.” Wear it as a public service announcement to everyone still posting gym selfies at 6am like we don’t know they set an alarm just for that.

Perfect for the friend who calls out every humble-brag before you finish reading it, anyone who remembers when status updates were just… true, and people who’ve scrolled past one too many “spontaneous” photoshoots.

Log off. Put this on instead.

The Fine Print (the boring but important stuff):

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions. Unlike your feed, we’re being upfront about this.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!